BDC-Unravelling the Sales Puzzle 

To many business owners the concept of achieving long term and consistent sales growth is like trying to un-ravel a puzzle.  Until you know the formula you will be forever going round and round.

Much time and millions of pounds have been spent trying to find the ultimate way to achieve sales growth.  This is hardly surprising as, after all sales are the energy of every company.  Why is it then that only a handful of companies are able to achieve this? 

The insights I have gained from having met and consulted with many business owners and their senior management over the last 14 years leads me to the conclusion that many make the same mistakes, contrary to those few who manage to avoid them. 

This paper has been created to highlight some of these common mistakes and reveals how those well performing companies are overcoming them.