In my experience, is great, but only if you do it right. Telemarketing has received bad press in the past surrounding perceived interruptions to business, and pressurising customers on the end of the phone.
Our clients at BDC and numerous other companies have, however, seen proven success with targeted telemarketing and mail marketing techniques if carried out in the correct professional manner.
A recent report from the Direct Marketing Association (DMA) has highlighted businesses that are perceived to be ‘misusing’ telemarketing practices. It was reported that consumers felt they no longer ‘trusted’ organisations not checking data against TPS (Telephone Preference Service) and other ‘do not contact’ lists.
The evidence is clear; if you hire a telemarketing company (or similarly, carry out telemarketing within the company) there are strict guidelines to adhere to. By maintaining professionalism and ensuring all lists are checked to remove contacts that no longer wish to be contacted by your organisation, can actually build trust with customers.
Telemarketing to improve sales leads to your business
At BDC, our telemarketing service has a fantastic track record for clients in the B2B sector and can demonstrate there is nothing quite like picking up the phone and engaging with customers on a personal level. For more information about the BDC Telemarketing service, please visit our website or contact Clifford.