The Problem...”too busy fire fighting daily business issues to find the time to sell”?

The SME Sales Gap has nothing to do with the quality of services offered. Far from it. It is just sometimes very difficult to find a tangible sales message and the time to tell people about what it is you do.

Successfully building or running a small business requires you to dedicate valuable time to a wide range of business activities. Bookkeeping, taxation, employment/staffing issues and day-to-day customer enquiries put a tremendous demand upon your valuable time.

This day to day “fire fighting” tends to increase as your business becomes more successful, leaving little or no time for developing new sales. Selling during “quiet moments” can lead to an order book with huge peaks and troughs, which can put a strain on your operations and cash flow. Your business can become vulnerable as it increasingly starts to depend on one or two major clients.

………your success can eventually lead to a loss in sales

We call this the SME SALES GAP

The obvious answer to closing the SME Sales Gap you would think is to employ sales staff. However, not only is it extremely difficult to find and employ people with the suitable experience, it is also very demanding on management time and business systems. Many business owners have had their fingers burnt at this stage, and find that the SME Sales Gap gets even wider.

BDC has created Intelligent Selling to solve the problems surrounding the SME Sales Gap