BDC has developed IM&P (Insight Marketing & Planning) to help you fill the SME Sales Gap.

IM&P helps you to develop a successful marketing strategy for your business and integrate it with sales actions, to create a co-ordinated plan that will win you more business. You can then allocate time, resource and people – your own or BDC Sales and Marketing specialists – to deliver the plan and develop your business.

IM&P covers the three steps to ultimate success:

Insight

• The key to Marketing success is market knowledge and insight. Understanding exactly how your particular market works and developing inspirational actions that will change things - to your advantage!
• Focus on your customers, be they current, lapsed or future, to understand exactly what they want and need from you
• Define and profile your competitors to see exactly where you fit into your market in your customer's eyes

Marketing

• You need a Marketing strategy - which customers will you be targeting and what messages do you want to give them?
• BDC will work with you to position you in the marketplace, defining your target customers, your Unique Selling Proposition (USP) and the key selling points that set you apart from your competitors
• We will then consider the best ways to put the strategy in place, be it with a website, a brochure, advertising, telemarketing, direct mail, P.R. or other promotional actions

Planning

• BDC will assist you to put together a costed plan. This can be built up by day, week, month and year to give a long term approach with a sense of short term urgency. The Sales and Marketing plans can be brought together to ensure a consistent, efficient approach to business development and management

To find out how IMaP could help you and your business, call 01903 821950 or click here to request further information. We look forward to hearing from you.