Commercial sales revenue can help meet demanding revenue targets for colleges and further education providers. Full potential of revenue may be missed with a weak plan and process but increasing revenue can be quite simple.
At BDC, we work hard with clients from colleges to look at ways of maximising the opportunities in employer engagement and create a demand led reality for training provision with commercial businesses and organisations. This demand is created through our ‘Intelligent Selling Programme’ which comprises of three key components suitable for the college and further education sector:
- Insight Marketing and Planning
- Impact Lead Generation
- Our Academy
Achieving full cost income for colleges
By applying simple strategies, colleges can then create a cost effective business development plan and have an infrastructure in place to accommodate training needs, alignment within the business development and sales teams and finally, allows the college to meet financial targets.
Not only can the college meet the financial targets, but service standards and the quality of training provided can be benchmarked, and there is a more aligned process to the commercial training offered from individual colleges.